About Us


My Starting:

I remember I started baking when I was 9, much fascinated by the whole idea of creating something unique of my own-self.  Yes, like other parents, my mother also was hesitant of allowing me to do such “toddler’s baking” stuff in kitchen but let’s say I had to find ways for that like a child does. 🙂

How It Began:

Growing up, I never thought of launching my own startup. Baking was just a hobby that took me away from the stress, illness, and problems of life. But in my intermediate, my brother started a small venture which allowed me to showcase my baking skill set by creating and selling cakes to customers. The venture lasted a few years but it enlightened me to channel my hobby in something that is today Once Upon A Cake.

People Who Helped Me:

Speaking my heart out, OUAC is an early success to me and it requires managing and business skill set that a baker like me doesn’t have. This is where my family support jumps in. Alhamdulillah, I proudly say I’ve got the best people around me. I cannot be thankful enough to my family who have assisted me through thick and thin, and to my founding customers who actually got to eat my initially not-so-good cakes. Obviously, self learning takes time and lots of sacrifices, sweat, and money.

My Learning

Back then, the only marketing I actually knew was to boost an ad on FB and I’ve always preferred to majorly focus on product and customer satisfaction. This, I believe, has led customers to believe that we can deliver exactly what they can think of.  Here are a few things I’ve learnt with my overall journey and would like to share to you in hope it benefits you as well:

  1. Idea isn’t bad until you have tested it and failed it; this is called learning
  2. If you don’t know something, learn from others and outside classroom as well
  3. If you are persistent and risk-taker, there will be a happy ending for you
  4. Don’t leave family and your friends
  5. Take care of your employees and understand your customers
  6. Saying No respectfully is a good thing
  7. If you are in university or college, investing yourself in a startup is better than wasting time. It will indeed teach you more than you can learn elsewhere

Once Upon a Cake was officially born in Nov when its FB page was created.


Started getting sales regularly along with customer reviews.


Shifted from Home to a proper Office with a trained team of employees.


Started Created Systems To Streamline Operations & Processes


OUAC launches one-of-a-kind website to set the new standards in industry.


The First Year

It was just catering to and trying hard to achieve customer expectations. Everything was a mess and highly unpredictable. I had no molds, no expertise, no rider, no idea of how will I make the cake, and no employees. My biggest assets during those times were my passion, persistency, and my family. Customers’ feedback played a huge role in motivating me to get up again and work hard to give the best.

Shifting To New Office

This stage was a great sigh of relief because now Alhamdulillah I had a rented office and had a few employees who could share my burden and help OUAC grow. As sales improved, OUAC grew, but managing a growing business became a challenge with my studies.

After a while, I focused on installing systems for streamlining my business and creating this website for better customer experience and showcasing the best of OUAC works.

Future Outlook

My vision for OUAC is to create new benchmarks for the Pakistani baking industry through constant innovation and becoming part of your celebrations and lifestyle. Secondly, I have a dream that Once Upon A Cake will one day cater to the shunned segments of Pakistani society by offering them employment opportunities. One such segment that demands immediate attention is our Transgender community.

Once Upon A Cake is already a young all-girls startup that intends to provide opportunities, training, and a platform to girls who need a launchpad. Unfortunately, young girls in Pakistan don’t stick long and have to leave soon due to multiple reasons, yet as a girl, I firmly believe it is the need in our community to open all girls offices.

Discover our first-class products baked for you with love!

Our Team

Each member of our team is a specialist in his or her field


Cake Decorator


Head Baker


Cake Decorator


Customer Relations Exec.

Media Presence

We have been highlighted by Media in several shows.